About Outsource In Karachi

Four founders.
One shared bet.

We started in 2022 with a simple thesis — Western brands deserve a remote team that works like in-house. Same standards, same care, same accountability. Just based in Karachi.

/01 · The studio
01 / Origin

A small bet that
kept paying off.

OIK started in 2022 with one client — a wholesale equine brand in Texas trying to go DTC. They had products and an idea. We had a small team and a willingness to figure out the rest.

Three years later, they're still our client. The same six-person team. Now running across Amazon, Walmart, eBay, Etsy and Shopify — under one roof, with one accountable team.

That first relationship became our blueprint. No account managers. No rotating freelancers. Real people, embedded long-term, delivering work they're proud to put their name on.

02 / What we believe

Three ideas we
refuse to compromise on.

After three years of running this team, these are the things we know to be true. They show up in every project, every call, every deliverable.

01

Long over short.

We optimize for the relationship, not the project. If a quick win costs us a long-term partner, we don't take it.

02

One team, one accountability.

You get one team that owns the outcome. No handoffs between vendors, no finger-pointing when something breaks.

03

Plain English, always.

No jargon, no inflated reports, no metrics that don't matter. Honest scopes, honest timelines, honest invoices.

05 / The team

Four co-founders.
All still in the work.

No account managers passing your brief down a chain. You work directly with the people who built this — every call, every deliverable, every line of code.

/01 Ib [ portrait ]

Ibrahim

UI/UX & CRO

Leads design strategy, user experience and conversion optimization across all client projects.

/02 Yh [ portrait ]

Yahya

Technical Lead

The technical foundation of everything we build — architecture, troubleshooting, cross-discipline execution.

/03 Yh [ portrait ]

Usman

Shopify Specialist

Owns everything Shopify — custom themes, Liquid, Plus, app builds. Every level of complexity.

/04 Yh [ portrait ]

Arbab

Amazon & PPC

Based in the US. Leads Amazon strategy and paid performance with ground-level market insight.

04 / Timeline

A few moments
that shaped this.

Three years of small bets, long relationships and steady growth. No funding rounds, no growth hacks — just work.

2022

Started, with one client.

Four founders, one Texas brand going DTC, one shared belief that a small dedicated team could outrun any agency twice its size.

2023

Multi-platform expansion.

Took our first client live across Amazon, Walmart, eBay, Etsy and Shopify.

2024

European luxury work, US referrals.

Custom Shopify build for a luxury European brand. App development for Texas saddle manufacturer. White-label work picks up.

2024

European luxury work, US referrals.

Custom Shopify build for a luxury European brand. App development for Texas saddle manufacturer. White-label work picks up.

2025

AI & automation practice.

Started actively building AI-powered workflow automation for ecommerce brands. Honest positioning, real outcomes — not the buzzword version.

2026

Where we are now.

11+ services. 4 countries served. Same first client. Same six-person team on it. Still here, still shipping.

Like the way we think?

If any of this resonates — the long-term thinking, the dedicated team, the no-bullshit approach — let's talk about your project.

Book a discovery call WhatsApp us

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